On Pain and Pleasure

It's day 11 of documenting 2025.

Brrr! 🥶 

It's quite cold this morning.

Colder than usual.

If it's the same where you are, be sure to stay warm.

How was your week, Ami?

On a scale of 1 to 10, how would you rate it?

Hopefully there were more wins and lessons.

Next week will be way better, I assure you.

Anyways, I had to stay up late last night. 

I had some research to do so, I went YouTube surfing.

At first, I watched a random video. Then another. And another.

Instantly, I stopped myself.

I was like, "hol' up‼️ Rabbithole alert ‼️"

Then I focused on what I came there for.

I know I could easily use ChatGPT but I wanted to watch specific videos myself, not get a summary.

And I got what I came there for....an hour later.

Let's get into my notes....

It's something quite interesting, I must say.

By the way, I'm reading the book, Awaken The Giant Within by Anthony Robbins (who I like to call Tony).

I'm on the third chapter called, 'The Force That Shapes Your Life."

Like the last two chapters, this one is divided into sections by quotes from notable people.

The quote that started the first section goes like this:

"Men live by intervals of reason under the sovereignty of humor and passion" by Sir Thomas Browne.

Tony stated that human beings are not random creatures. 

Everything we do, we do for a reason.

"We may not be aware of the reason consciously, but there is undoubtedly a single driving force behind all human behavior.

This force impacts every facet of our lives, from our relationships and finances to our bodies and brains".

👆 I took time to read and internalize this particular paragraph. 

Then wondered what force that could be so powerful. 

Guess what it is.

Pain and Pleasure 

"Everything you and I do, we do either out of our need to avoid pain or our desire to gain pleasure".

This makes me think of the copywriting term, 'manufacturing desire'.

This is when we use words to persuade prospects that what we sell is a way to escape some kind of pain. 

Funny how so many things in life apply the same concept 😄

Then Tony goes on to talk about procrastination in relation to pain and pleasure.

I will paraphrase what I read in 3 points.

1. Procrastination - You know you should do something, but you still don't do it. Why not?

2. Simple answer - You believe that taking action in this moment would be more painful than just putting it off.

3. Then comes the experience of putting off something for so long that you suddenly felt pressure to just get it done.

Suddenly, not taking action became more painful than putting it off.

I quote (from the book):

"Understanding and utilizing the forces of pain and pleasure will allow you once and for all to create the lasting changes and improvements you desire for yourself and those you care about.

Failure to understand this force dooms you to a future of living in reaction, like an animal or a machine."

The second sentence may sound unpleasant, but I felt like I shouldn't leave it out.

Now, I think of pain and pleasure like a double edged sword.

Like twins or double personalities.

PS: I could have read the whole chapter, but I decided to read each section, understand the points and take notes.

(Which of course, I share with you 😉)

That's all for my notes today.

I'm currently working on my new digital product, The ChatGPT Mastery Blueprint.

I got an idea for the sales copy last night and I'll apply that.

Also working on adding more value to the package.

See you next time, Ami 😊